This study examines how a decentralized grassroots Tea Party group, Tea Party Nation, used e-mail correspondence to communicate with its members. The analysis shows that the group used e-mail to disseminate and foster a collective oppositional ideology. The primary purpose of Tea Party Nation’s e-mails was to negatively characterize political opponents of the Tea Party, rather than galvanizing around specific political issues. In contrast to major political party and interest group e-mails, Tea Party e-mails rarely ask for donations.
J. Scott Willey, firstname.lastname@example.org
Communication, Culture & Technology
These figures demonstrate how the subjects of Tea Party Nation's e-mails corresponded with the agenda set by the mainstream media.
Willey, J. Scott. 2011. “Don’t Ask: The Tea Party Nation’s E-mail Strategy,” Electronic Media & Politics, 1 (5): 89-107.