Zac Moffatt, the digital director for Mitt Romney discusses the influence of the digital campaign in 2012, and the importance of keeping the digital director in-house and part of the campaign leadership.

ClickZ's Kate Kaye talks with Zac Moffatt, the digital director for Team Romney. Moffatt told Kaye about the importance of having a digital campaign lead who is an in-house part of the campaign leadership:

 

"When you're a consultant, you're invested, but not there day to day.... I wake up every morning and think about Governor Romney and think about what needs to be done," said Moffatt.

 

Though he said he and his colleagues at Targeted Victory have had a seat at the table regarding key strategy decisions in the past, having a digital director on staff creates, "a different environment in as much as the digital director has been elevated to the [status of] the communications director or policy director," he said. "We are part of the [conversation] just like any senior staff."

 

Moffatt, reports Kaye, did work with Marco Rubio's Senate campaign through Targeted Victory, a firm he founded. Mitt Romney officially declared his presidential candidacy earlier today in New Hampshire.

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