Traditional media took a backseat to the digital domain on Saturday with Mitt Romney's camp announcing the presidential candidate's running mate — Wisconsin Congressman Paul Ryan — via Twitter, Facebook and a "VP app" before sharing the news on TV.

...

Updates on sites such as Twitter and Facebook are now expected, with savvy candidates also tapping into other areas such as LinkedIn, Pinterest and Instagram to reach potential supporters, he says.

Constituents want news and information quickly, but to really be successful, candidates need to spread their messages through an open, conversational style, says Kerpen.
 

"Speed is important of course," he says. "But more important than speed is authenticity and personality."

Read More