New York’s Social Media Push
New York City has just announced official partnerships with some of the most popular social media companies. TechCrunch reports that the new partnerships will include:
Before the end of July, to launch the city’s first, “streamlined” Facebook page, and integrate Facebook sharing features on Nyc.gov, eventually creating opportunities for New Yorkers to voice their opinions, engage in discussions, ask questions and participate in citywide polls via Facebook.
Add public spaces to Foursquare, and launch a custom Foursquare badge encouraging visits to City spaces such as parks and cultural centers.
Develop a partnership between Foursquare and NYC’s Department of Small Business Services to distribute a small business, Foursquare tool-kit for local companies.
Launch an @nycgov Twitter account to provide residents with a “one-stop shop” for real-time updates on City news and services.
Become the first city to use Twitter’s just-announced Fast Follow service, which will allow New Yorkers to receive @nycgov Twitter updates via SMS by texting “follow nycgov” to 40404. (Neither a computer nor Twitter account is required to receive @nycgov Tweets via SMS text message.)
Begin training city agencies that currently use social media, working with Tumblr, in particular to build city agency pages and train them in social media design and best practices.
Redesign NYC.gov, hosting a hackathon at the local co-work space and incubator, General Assemb.ly, to gather ideas for this effort.
Read more about the partnerships here.
Photo: New York City in winter, January 2011, via NASA’s Marshall Space Flight Center under CC license