Yesterday afternoon, as part of the White House's online push around payroll tax extensions, the administration's digital staff went across platforms to deliver a prompt: No tax cut extension means $40 less per paycheck for a family making $50,000 a year, so, what does $40 mean to you?
The White House digital team then set up ways to highlight answers across platforms, including Facebook, Twitter, Flickr and YouTube. While Twitter seems to be the place with the best success and I couldn't find a single YouTube video created according to their specs, the White House is touting the results this morning. In Politico's Playbook, Mike Allen passes along notes from inside the administration:We have received over 10,000 submissions through a form on Whitehouse.gov, averaging over 2,000 an hour and coming in from every state in the nation. On Twitter, we asked 'What does #40dollars mean to you?' The White House started the hashtag #40dollars. By 4:40 p.m., the hashtag #40dollars was trending on Twitter, not just nationwide, but worldwide.