Romney and Drudge

Mitt Romney's exploratory committee understands the power of the Drudge Report.   In what seems like an acknowledgment that Drudge drives traffic, Romney sent a tweet asking his followers to read his op-ed at the political news aggregator.  Of course, being Drudge, the link was no longer there just 15 minutes later.  Given the fast pace of internet news, should candidates promote non-permalinks?