By Angela Hart
As of December 19, 2015, Hillary Clinton, @HillaryClinton, had 4.92 million Twitter followers. Her account posted 3,114 tweets and had 661 likes. Clinton’s tweets all fell into one of several categories such as retweeting voters who favor her for the 2016 election, retweeting flattering content from other Twitter accounts, retweeting celebrities who favor her for the presidency, tweeting references to celebrities such as Malala, pop culture references, citing the Republican debates using the #GOPDebate hashtag, anti-Republican content, speaking out against Donald Trump, interactive tweets that prompt users to text to a certain address or click on links, original content from the Clinton campaign that addresses 2016 relates issues, tweets in regards to feminism, and tweets posted in Spanish to garner a wider appeal.
Retweeting Flattering Content
Retweeting Celebrities (Who Favor Her for the Presidency)
References to Malala
Tweeting Pop Culture References
Tweeting Original Content
Tweets in Spanish
Clinton is utilizing her Twitter platform to differentiate herself from the other presidential candidates, both Democrats and Republicans alike. Her profile reiterates her stances on gay marriage, immigration, and feminism educating readers and making the issues known to more people. By referencing feminism every few tweets, Clinton is furthering her own campaign indirectly (and sometimes directly) referencing the fact she would be the first female president.
Unlike Sanders account, which appears more professional in nature, Clinton’s Twitter is meant to be more personable such as referencing her grandchild. In the past, Clinton has been thought to be overly poised or rehearsed. Her Twitter profile has pictures of her from years ago, shopping for family members, and giving impromptu interviews.
Similarly, Clinton and her team post pop culture references, which are meant to engage audiences and demonstrate her political stances in fun ways. Being frustrated with Republican beliefs, Clinton’s campaign posted a gif of R2D2 falling over. If someone is a fan of Star Wars, then they will view this post as entertaining, which can, in turn, view Clinton favorably or, in the very least, likable.
By retweeting people who post favorable content, Clinton is offering them the chance to reach a wider audience and reaffirm the notion that she is likable. There were several celebrities whom Clinton also retweeted such as Lena Dunham, Tony Goldwin, and Chris Colfer. Clinton’s large Twitter following gives these celebrities the chance to become known to more people as well as offer their current fan following to Clinton’s campaign. Celebrity endorsements have been a large part of elections and can be now viewed on platforms such as Twitter.
Clinton posts regularly, trying to keep Twitter users and followers engaged. With several months before the official nomination, Clinton’s social media presence will continue to be important and grow in numbers.